Childcare Advertising Agency

The most important people to market your Childcare Marketing to are parents. Robust childcare marketing strategies can help you build trust before they ever inquire about your services and stay on the top of their minds as they search for daycare centers in their local area.

Trusted Daycare Services with Experienced Teachers & Caregivers

Create a website that showcases your unique services, highlights customer testimonials and displays your different programs and offerings. Promote your loyalty programs through eye-catching banners on your website and make sure your contact information is easy to find. Use a review aggregator to collect customer reviews and display them on your website, Google listing, social media pages and email follow-up messages.

Launch a referral program to reward current customers for their business. Rewarding referrals can increase customer acquisition by up to 29%. Make it simple for parents to refer your business by including a link to your online referral program in emails, appointment reminders and on your website.

Consider using paid advertising to promote your childcare business. Ensure you’re working with an experienced, well-versed PPC (Pay-Per-Click) expert. Avoid agencies that hypnotize you with technical speak and charts that look good but don’t actually reflect your ROI. They’re likely to gloss over activities that aren’t performing well and over-hype those that are.

Claim your free, business-specific Business Profile on Google and optimize it to maximize your local visibility. Invest in Google Search Ads to get seen by more potential parents and Bing Ads for a budget-friendly alternative. Try Facebook and Instagram ads to zero in on your ideal audience, as well as Google Display Ads to reconnect with previous visitors. Don’t forget traditional methods like newspapers, signage and direct mail to expand your local reach.